Our way

Ethical, sustainable, responsibly sourced and a lot more fun than fast fashion…

We don’t hold stock, we cut out and make each piece as it is ordered Everything is made with personal care and attention and without anyone getting exploited. It takes longer to make things like this but the process is creative, rewarding and great value for both worker and wearer. It’s miserable for anyone to sew hundreds of the same seams everyday for no thanks and bad pay so we don’t do it that way. There’s more to life than the highest profit margin.

Good honest work

We don’t dull down our styles or cut corners to make things cheaper for mass production. It costs more to work this way but it means we can make all sorts of different styles and sizes and pay attention to detail in the making. It also means we don’t create any waste. We enjoy our work and you get quality craftsmanship. Everybody wins.

Sustainable fabrics

Around 80% of the materials we use are sourced from waste. We have a great collection of vintage fabrics, antique lace, deadstock trims, silks and the most high end up to the minute lingerie performance fabrics built up over 20 years from every kind of salvage operation. We buy some of our fabrics new like the lovely household loom project hand dyed and hand woven organic cotton gingham made in Kerala, Organic jerseys knitted here in the UK and our favourite heritage English Cluny lace that has been being made on the Nottinghamshire borders for over 200 years.

Sustainable production

It doesn’t matter how sustainable or what the provenance of the materials are if clothing is over produced to the extent that it creates waste. The way the normal garment industry works is in economies of scale. This means for ‘efficient’ factory production to be worth doing large quantities of each size and style of garment needs to be made. Savings are pushed for at every turn to compete for lower retail prices and most often it’s the garment workers that lose out. Because so many things are made at once a lot of finished garments end up unsold in less popular styles or sizes and a lot of the raw materials get left over too. This waste can end up dumped on some of the worlds poorest countries wrecking local tailoring economies, in landfill or it can just get burned. Often it’s the really high end fashion that gets burned because it ‘devalues the brand’ if it goes out cheaper into the world.

Slow Fashion

We prefer to make things our own ‘differently efficient’ and human friendly way, by hand cutting and making each piece after it’s ordered. This means that it takes longer to get your delivery but there’s zero waste and no-one is being exploited so we think it’s a price worth paying. We’re grateful to anyone and everyone who supports our mission to do it this way by paying what it costs and being up for waiting the time it takes us to make- ususally between 2 and 4 weeks per order but sometimes sooner!

Supporting local business

We buy all our new materials from UK suppliers and do all we can to support UK manufacture every step of the way.

Our story

We have been making lingerie since 1999.

It has been our great joy over this time to lift the bosoms and cover the behinds of thousands of great women including Madonna, Kate Moss, Beth Ditto, Neneh Cherry, Kate Upton, we’ve even made for Marilyn Monroe (the waxwork:).

We’ve made so much underwear over the years we have developed good all round knowledge of the female form and what works, fits and shapes.

We’ve used this experience to develop styles designed to lift, flatten, accentuate, cover or bare but always to flatter every woman’s figure. and size